Oeuf 

Created by husband and wife team, Michael Ryan and Sophie Demenge, Oeuf is influenced by the founders’ own experiences as parents and an understanding of what children love. Sustainable and stylish in equal measures, the brand offers modern families high quality, contemporary pieces – expect clean lines with interesting design details and playful prints in a considered colour palette. This is set to become the go-to brand for savvy parents looking for beautifully practical eco-friendly clothing.